An important tale for all leaders and innovators
You just never know where disruption will come from. Who would of thought that an online business selling books might eventually become one of the biggest delivery companies in the world. “Amazon is now likely to be a larger supply chain provider than either FedEx or UPS in just a few years, with the potential to launch as an independent carrier in the US - and then perhaps globally. Given the data it owns and its proven record of delivering a customer-centric service at scale, Amazon would be a highly credible competitor to existing logistics companies." Be mindful of your toxic assumptions and realise disruption often comes from another market where someone is doing some part of your value chain way better than you are!
