Distributing insurance through employee benefits platforms

Incorporating insurance offers and services as part of employee salary and benefits systems seems like a good area to explore.

This is what it looks like Overalls is doing. Overalls has just closed a $4.6 million funding round, bringing its total funding to $8.6 million.

Founded in 2021, Overalls’ insurtech platform integrates with existing benefits programs and enables companies to help their people save time, money, and stress, while also improving the adoption of voluntary benefits.

I am surprised we are not seeing more exploration of this distribution channel by insurtechs.