Happy to share driving data – as long as you don’t know who I am
New data suggests car users across the UK are happy and increasingly willing to share vehicle data, as long as their anonymity is maintained. But they are not happy to share it for everything. Key findings:
74% were OK with the technical status and operating health of their vehicles being shared
75% were OK with sharing of data around external traffic, weather & road conditions
Car users were deeply uncomfortable with the sharing of more vehicle-related personal data, as a result of the potentially higher risk of individual car users becoming identifiable through the data
91% were somewhat concerned about their car being hacked
45% were uncomfortable with sharing their location in general
Almost 50% were uncomfortable with sharing data around their driving ability, including usage of connected safety and convenience features, such as automatic parking assist and emergency braking.
Source: Fleet News
