Insurers Mindsets Styming Ecosystem Opportunities

 Ecosystems and platforms are on the strategic agendas for many insurers. They offer many exciting opportunities from improved customer reach, a more integrated experience and a menu of tasty and relevant offerings. However, shifting from being on the strategic agenda to reality is tough! I like this quote from my colleague Ashish Jhajharia which provides some great insight about insurers and their approach to platform and eco-system opportunities:

"The mistake that insurance players make is that they think themselves to be at the centre of the ecosystem, where as ecosystems have no centre point, even the customers are not at its centre. Instead connecting it and embedding insurance into the ecosystem of the customers should be their approach."

Source: Ashish Jhajharia