State Farm invest in ADT

State Farm has announced a $1.2 billion equity investment in ADT This gives State Farm 15% share of ADT. The partnership provides State Farm with a platform to apply Smart Home technology to home insurance, with customer benefits that may include lowered costs, reduced claims, and smart home security devices that help to proactively mitigate loss caused by water, fire, or intrusion.

This is the home equivalent of the "connected car" and no doubt an emerging opportunity. The closest thing we have in Australia in is Richard Joffe and the Honey Insurance team.

A good one to track to see how State Farm Insurance Inc look to leverage this investment and partnership.

Source: State Farm