Why Is It So Hard To be a Data Driven Company?

To compete today, companies need to be data-driven. But for mainstream, legacy companies, that’s easier said than done. Despite a decade of investment and the adoption of Chief Data Officers, this survey of Fortune 1000 senior executives finds that many companies are still struggling against not just legacy tech, but embedded cultures that are resistant to new ways of doing things — over 90 percent of companies surveyed reported culture was their biggest barrier. In response to this, leaders should do three things: 1) focus their data initiatives on clearly identified high-impact use cases, 2) reconsider how their organizations handle data, and 3) remember that this transformation is a long-term process that requires patience, fortitude and focus.

Read more. Source: HBR