Aon & Paypal join forces

Interesting move by Aon to partner with PayPal to offer a digital insurance program through Aon's CoverWallet solution on the PayPal Commerce Platform. The solution will give PayPal's small business customers in the U.S. the ability to shop for, purchase and manage insurance coverage. Customers can also obtain personalized advice and guidance from AON's licensed insurance advisors.

Not dissimilar to some of Amazons moves to integrate solutions for merchants in their online platforms.

While only in the US, if successful it would be expected that the model would shift to other markets. Globally, PayPal is estimated to have about 29 million active merchants.....so a rather large opportunity for AON and its partner insurers.

Creates yet another distribution channel for small business insurers to get their head around.